Background & Challenge
A renowned healthcare chain aimed to expand its outpatient department and increase subscriptions for health packages through digital channels. With competitors already holding a strong online presence, the brand needed to rapidly establish digital trust, credibility and visibility.
Strategy & Execution
Our approach centered on enhancing education, credibility and accessibility:
- Doctor-Led Content: Produced expert-led videos, wellness tips and engaging reels showcasing patient care experiences.
- Patient Testimonials: Captured authentic, short-form stories from real patients to foster trust.
- Ad Campaigns: Promoted health check-up packages, appointment bookings and seasonal healthcare offers through precise local targeting.
- WhatsApp Integration: Implemented automated lead capture and follow-up messaging for seamless appointment scheduling.
Services Provided
Branding | Content Creation | Lead Generation | Social Media Marketing
Outcome
The campaign generated over 500 direct service inquiries in the first month. The clinic’s Instagram profile began receiving consistent inquiries regarding health check-ups and packages. Additionally, both website traffic and appointment bookings experienced a significant and sustained increase.
